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Selected work / case studies

Eight products. The decisions behind them.

Fintech, delivery, crypto, SaaS — most of them taken from an unclear brief to a system that shipped. Each case study shows the research that changed direction, the structure that made scale possible, and the trade-offs I would still defend in a review.

Tempo

Safe document delivery, from sender to recipient.

Safe special delivery for important documents and time-sensitive items.

Delivery2026
iCredo
iCredo

A loan conversation, not a long form.

A loan you ask for the way you would ask a friend - and understand before you say yes.

Fintech2026
Nesba

One clear path from cash flow to investing.

A unified Saudi wealth experience that turns everyday financial activity into a clearer path to investing.

Wealthtech2025
LIGA Mobile

An accident report you can file standing up.

The insurance app you hope never to open, redesigned around the ten minutes when you have to. That work exposed a wider gap: the app also had to help people complete a policy sale.

Insurance2025
CloudChipr project thumbnail
CloudChipr

$500K saved in cloud costs.

Making cloud cost operations actionable for engineering and finance teams.

FinOps2023
ME Photo Lab project thumbnail
ME Photo Lab

Designed for 30% more material engagement.

Cross-platform photo editing extension.

Product tools2023
Hotel Apartments project thumbnail
Hotel Apartments

Made extended stays bookable online.

online booking service specializing in extended-stay hotel room booking

Travel2022
Material Exchange project thumbnail
Material Exchange

Cut material management from 61 to 23 minutes.

Digital Asset Management Platform and Marketplace

SaaS2021
Securion

Multi-factor security for digital assets.

Mobile Crypto Wallet and Exchange.

Crypto2018
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