Wealthtech / 2025
Nesba
A unified Saudi wealth experience that turns everyday financial activity into a clearer path to investing.
The opportunity
From scattered money signals to a confident next step
One view for cash flow and investing. Nesba connects income, spending, surplus, risk, and managed investing across linked accounts.
People first see what came in, what went out, and where it happened. Then they can decide what to invest.
The product stays approachable while keeping consent, risk, and identity explicit.
The market signal: access is growing. Confidence still has to be designed.
The home screen acknowledges the investor’s starting point
A zero state explains what is missing, why an investor profile matters, and what changes after it is complete.
Income and spending share account colours. A signed total sits inside each donut chart; the current month is the default, with past and custom ranges available.
Once ready, home shifts to portfolio value and the next useful action.
No Investment Yet
Complete your investor profile to get recommendations and invest.
Discovery without the noise of a trading terminal
Investing is separate from daily transactions. Search, categories, and curated portfolios support exploration while recommendations stay central.
Risk is presented as a choice, not market theatre.
Largest UAE Companies
Stock Categories
Account colors carry through from connection to the financial picture.
Largest UAE Companies
Stock Categories
Open Banking turns linked accounts into one cash-flow picture. Account colours carry from connection to chart, while consent stays visible—not hidden plumbing. Source ↗
Identity is a product state, not a background check
Nafath-verified names stay protected. Changing a phone number clearly triggers re-verification.
Recommendations are a visible preference. Investors can edit or opt out; everyone else sees a clear invitation to enable them.
That makes regulation legible and supports Arabic/English and RTL from the start.
Changing your phone will re-trigger Nafath identity verification.
Design direction
Palette, hierarchy, feedback
I tested how much structure Nesba needed to feel trustworthy without becoming heavy.
The final direction uses colour for meaning, then lets spacing and type do the rest.
Reflection
Financial confidence is built across the whole journey
The work was not about making investing look simpler than it is. It was about giving a person enough context to act: a clear financial picture, an explicit identity state, a visible risk language, and recommendations that arrive at the right moment.
Market figures are included to frame the design context, not as measured product outcomes. This case study does not claim performance or conversion results that have not been documented.