Crypto / 2018

Securion 2018

Mobile Crypto Wallet and Exchange.

Client: The Bank of London
Categories: FinTech, Blockchain, SaaS, B2C
Duration: 8 Months
Services: Brand Identity, UI Design, Usability testing
Projects: Mobile Crypto Wallet, Crypto Exchange
Tools

Securion is a revolutionary blockchain project aimed at providing the most secure cryptocurrency wallet and exchange platform in the fintech industry. The goal is to set a new standard for security and user experience in the world of digital currencies.

Brand Identity

Securion's brand essence revolves around trust, security, and innovation. It represents the unwavering commitment to safeguarding users' digital assets while delivering an innovative and user-centric crypto experience.

shield

For Security, Protection, Safety, Defense, Trust, Strength, Resilience, Guardianship, Safeguarding, Fortification

letter “S”

The First Letter of the brand name.
Securion = Turn the Security on

keyhole

For Access, Secrecy, Mystery, Security, Opportunity, Lock, Entrance, Privacy, Hidden, Revealing

Simple Laws to create a great logo.

Simplicity: Logo is characterized by its simplicity, ensuring it is easily recognizable and memorable. Its straightforward design maintains clarity, even when scaled to different sizes.
Memorability: It is inherently memorable, leaving a lasting impression on viewers.

Relevance: Logo is deeply relevant to the brand's identity. It reflects Securion's unwavering commitment to security, innovation, and user-friendliness. The Logo was made in 2018, but it still looks up to date comparing with other logos.
Distinctiveness: It stands out with unique features, shapes, or elements that differentiate it from competitors or other logos in its category.

5. Also, the logo is indeed highly scalable, maintaining its clarity and recognizability across a wide range of sizes, from the smallest icons to larger banners.

140px

100px

60px

30px

Identity system / coded tokens

Color Theory

Brand colors

‘.sc-primary’Hex: #4245F6RGB: 66, 69, 246HSB: 239, 73, 96

‘.sc-secondary’Hex: #002FBFRGB: 0, 47, 191HSB: 225, 100, 75

‘.sc-success’Hex: #70C973RGB: 112, 201, 115HSB: 122, 44, 79

‘.sc-danger’Hex: #DA471ARGB: 218, 71, 26HSB: 14, 88, 85

‘.sc-warning’Hex: #DABA69RGB: 218, 186, 105HSB: 43, 52, 85

Texts

‘.sc-text-lighter’Hex: #F4F6F6

‘.sc-text-light’Hex: #D3D3D3

‘.sc-text-disabled’Hex: #A3A3A3

‘.sc-text-darker’Hex: #3E4A59

‘.sc-text-dark’Hex: #000000

Backgrounds

‘.sc-bg-lighter’Hex: #F4F6F6

‘.sc-bg-light’Hex: #F0F1F1

‘.sc-bg-card’Hex: #E1E2E2

‘.sc-bg-darker’Hex: #9EA0A0

‘.sc-bg-dark’Hex: #3E4A59

High Secure, andfunctional Multi-Factor andMulti-Signature solution for all ofyour Digital Assets.

Feedback

Alright, so Davit's been quite the design maestro. I mean, seriously, this guy's a one-man show. He's tackled it all - design, markup, and even worked his magic on WordPress building my marketing website. Davit, keep pushing those design boundaries, you're in a league of your own!

Shaunt SarkissianChief Markets Officer at TBOL (The Bank of London)